Mission and Values

Our Mission

The Parmalat Group is an Italian food group with a multinational strategy that seeks to increase the well-being of consumers throughout the world. The ultimate purpose of the Group is to create value for its shareholders while adhering to ethical principles of business conduct, to perform a useful social function by fostering the professional development of its employees and associates, and to serve the communities in which it operates by contributing to their economic and social progress.

We intend to establish Parmalat as one of the top players in the global market for functional foods with high added-value, which deliver improved nutrition and wellness to consumers, and attain clear leadership in selected product categories and countries with high growth potential for the Group.

Milk and dairy products and fruit-based beverages, foods that play an essential role in everyone’s daily diet, will be the key categories for the Group.

Our Values

Parmalat is committed to the highest standards of corporate governance and corporate and social responsibility throughout the Group. We are committed to ethical business practices, honesty, fair dealing and full compliance with all laws affecting our businesses.

The nine fundamental Values of Parmalat:

1. Added value

   Added value to shareholders, customers and to the community in which Parmalat operates.

2. Consumer focus

   Consumers expect their needs will be anticipated. Parmalat will do so, and guarantee authentic satisfaction by providing powerful products which generate consumer health and well-being. This will be measured and not assumed.

3. People development

   Every person has a great value. Therefore Parmalat places great importance on development, safety, personal dignity, tolerance and transparency. Among us, strong relationships and a sense of humor will flourish.

4. Quality

   Quality is Fundamental to Parmalat’s business. It is expected by our customers and we demand it of ourselves. We will be responsible for ensuring quality in everything we do consistently with our long-term business strategy.

5. Integrity

   Successful results are dependent upon taking personal responsibility. Parmalat will demonstrate integrity and will be both teachable and accountable. The laws, regulations and policies under which we operate will be respected.

6. Innovation

   Innovation is essential for our continued growth. Every employee has the opportunity to innovate and is expected to do so. This will include learning from one other around the world, risk taking and benchmarking.

7. Diversity & grouping

   Take advantage of the diversity to add value to the Group. International synergy is a competitive advantage. Parmalat has common goals, frequent communication and encourage different points of view. Working together within teams, across functions and across countries is vital to create an environment that allows all employees to reach their full potential.

8. Social responsibility

   Parmalat operates taking care to the community needs. Parmalat contributes to the economic, social and public development.

9. Passion

   Passion to succeed; passion to contribute; passion to excel. Parmalat’s values serve to focus this passion to consistently achieve our mission.